Gen Z Sneaker Pop-Ups : urban necessities



American Eagle’s Urban Necessities Resells Name-Brand Sneakers

At American Eagle’s Manhattan location, consumers can now find an Urban Necessities pop-up, which takes the form of a sneaker resale store and a place to purchase special-edition sneakers from name-brands like Nike, Adidas and Supreme—meaning that sneakers at the New York City pop-up range in price from $150 to $50,000. According to Chad Kessler, American Eagle’s global brand president, “I am not sure everyone is in the market for a $50,000 sneaker. I am sure lots of people will be dying to come to the store and check them out.”

In partnership with resale brand Urban Necessities, American Eagle is specifically appealing to Gen Z shoppers, who love sneakers and sneaker culture but also value sustainability and the chance to make second-hand purchases with ease.



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