In-Store Hair-Coloring Tools : Virtual Shade Selector

Garnier Created an At-Shelf Version of Its Virtual Shade Selector

For some time now, Garnier has made its Virtual Shade Selector available to consumers through a web interface that can be accessed by a mobile device or a computer. With this tool, powered by technology from ModiFace, consumers have been able to get a better sense of exactly which at-home hair color products will best suit their desired look.

Now, Garnier is introducing an at-shelf version of its Virtual Shade Selector, which will help shoppers easily discover the products to suit their needs right from within the store. With in-store display screens, Garnier will be able to educate consumers about its Nutrisse, Olia and Color Sensation options and provide them with a one-minute diagnostic test, plus the ability to virtually try out the recommended Garnier shades.

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